Captivate your customer with the power of your brand story
In today’s world brand storytelling is gaining momentum for good reasons. Stories capture attention. Using a narrative allows you to connect with your customers on an emotional level.
My mission is to help small businesses create strategies by showing you how to convey your unique brand story to engage your audience and grow your customer base.
Looking at your business in its entirety, I help you to promote your product or service in clear and innovative ways.
Having worked with both global brands and independent start-up companies I have a wealth of experience in communication and brand strategies, but I also understand the challenges of managing all aspects of a growing brand with limited funds and time for PR.
My 20 years PR experience in the Fashion and Interior Design world encompasses my role as Communications Director with multi-disciplinary designer Christopher Jenner, where I generated global press coverage and initiated brand collaborations. Previously I headed up the UK Press Office of Global High Street brand United Colors of Benetton and I began my career at Italian designer label Moschino in the UK PR department.
what I can help you with..
Working in partnership with you to make your business more visible, I identify relevant communication and promotional ideas based on the needs of your brand, showing you how to tell your individual brand story.
Drawing from my experience, I provide advice and solutions that are tailored to your visions, values and audience. I give you considered instructions and guide you through the implementation stages to ensure that you communicate in a consistent and impactful way, engaging your customer and audience to its maximum potential.
As each brand is unique and every business is at a different stage, there is no uniform or standard package.
It all begins with a conversation to explore what you need and determine exactly how I can help you market your business.
Promoting your brand requires consistent engagement. Your communication strategy will map out effective ways to build connections and illustrate your brand story.
Engage your customer and inspire interest and action. Let me develop your brand voice and help tailor your brand message.
SOCIAL MEDIA CONTENT
NEWSLETTERS AND PRESS RELEASES
LEAFLETS & BROCHURES
Marketing your business requires constant new and creative ideas. Brainstorming sessions bring focus and clarity from an experienced perspective.
ONE-TO-ONE CREATIVE CONSULTANCY
BESPOKE IDEA GENERATION
Book a Free 30 min Consultation
Aimee’s skill lies in her ability to create a strategy that considers your business holistically. By connecting your brand assets to your values and knitting together various initiatives and ideas to help communicate the narrative in a clear, imaginative way.
Everyone needs an Aimee on their team, she helps sort out our brains. She keeps us on track by mapping out what needs to be done when and plans our next steps. Our frequent brainstorming sessions always bring me fresh ideas to explore. One recent idea lead to a collaborative promotion that sold out in days, creating much brand awareness and adding valuable contacts to our database.
BLACK & SIGI
I find Aimee always sees the big picture and can get to the nub of the issue when helping us map out our brand strategy.
Every time I work with Aimee I’m leaving feeling invigorated and with a renewed passion for marketing my business. With so many social media channels and advertising streams, I used to find it overwhelming deciding where to focus my time. Aimee takes a keen interest in your business, really delving into it to identify your target audience and how best to reach them. She combines her infectious enthusiasm for marketing with a passion for small businesses and produces a range of innovative ideas of how to share your products and services and how to grow your customer base.
She breaks down the ideas into bite sized, manageable chunks so instead of feeling overwhelmed, you leave with a sense of purpose and feeling that they can be easily achieved.
Aimee has come up with many brilliant ideas for my business and I would highly recommend her if you are looking for some marketing guidance.
OF LIFE AND LEMONS.
Aimee took time to understand our needs and the way we work. She’s developed an action plan that allows us to focus our efforts and maximise our time.
JACK DAVISON BESPOKE
Holy Moly! The Instagram bespoke content template is amazing. Thank you so much. This is going to be really valuable to me going forwards.
PEAR AND POTATO
Aimee created a detailed content plan for us to use across our social media. It was full of ideas and brand stories, with helpful, relevant tips and advice. Once we applied her suggestions we saw a dramatic increase in our engagement levels which lead to many new enquiries.
I’d got a bit stuck in the mind boggling world of Instagram for business, feeling that the standard route for promoting your business on Instagram just didn’t sit well with me or my brand ethos. Aimee was able to provide guidance and suggestions that struck true to my brand and got me excited. She was able to provide suggestions for making me feel more comfortable showing behind the scenes and continued to champion my efforts with comments on my feed and keeping me on track.
I just wanted to say thanks for the one-on-one brainstorming session today. I think it was very helpful, and I’ve got some new ideas of how to move forward in a more purposeful, directed way.
ONE BODY COACH
After our brainstorming session, I have definitely had more engagement since I implemented the things we talked about.
THE GARDEN REVAMP COMPANY
I really enjoyed my PR brainstorming session with Aimee. It didn’t feel like work, more like a fun exchange of interesting ideas over coffee..and I came away with a plan of action I would never have been able to think up by myself.
NINA THE WRITER
Aimee’s workshop provided invaluable insight and ideas to move Page & Baker forward. I’ve always known who I was making our signs for but actually getting our signs noticed by these wonderful people on social media is very tricky to navigate. I came away with a whole host of ideas…and upon implementing traffic to our Etsy site increased by 900%.
PAGE & BAKER
Following some motivational and informative mentoring from Aimee, we increased our Instagram following by 500%.
P AND A MADE
All your tips have worked for me.
MR WOLF KIDS
I chose to work with Aimee because I knew she was the right person to help me gain structure in my business. Aimee helps you get those ideas our of your head and into a plan, she is always there when you need her and every meeting is full of ideas, constant support and a good laugh, which in 2020 we all need right now.
LOUISE CLARKE, PHOTOGRAPHER
LORNA GIBSON, TOOTS DESIGN